About Us


Mission Statement


“At Rio Optimize Electric, LLC our mission is to provide the highest quality electrical services at a fair price. We value delivering excellent workmanship, reasonably priced services, and the highest level of customer service.”

We are Guided by the Following Principles :

  • Excellence - We are committed to going above and beyond in delivering quality professional service to customers in a timely manner.

  • People - We are committed to establishing and maintaining long-term relationships built on trust and respect with suppliers and customers.

  • Service - We are committed to exceed customers’ expectations and to provide a positive experience to every customer.

  • Safety - We are committed to providing a safe work environment and culture for our customers and community.

  • Integrity - We are committed to having transparency in services with our suppliers and customers.

  • Quality- We are committed to providing quality materials and services to customers.

About Us

Rio Optimize Electric, LLC is a full-service electrical contractor company based in Montgomery County, MD proudly serving clients in the Maryland, Virginia, and D.C. metro areas. We provide electrical service, installation and repairs to residential and commercial systems. We strive to be the #1 electrical provider in the DMV area by delivering the highest standards of service to our customers.


The founder and CEO, Danny Coello, is a licensed Master Electrician with over 10 years of experience in the industry. We are fully licensed by the Maryland State Board of Electricians and local jurisdiction, ensuring that our customers' electrical projects will be installed to industry and code standards. We are NFPA, CPR, and OSHA-certified and participate in continued training and learning opportunities to ensure the safety in our company. Responding to customer requests promptly is an important part of our customer service. We value providing fast, efficient, and quality electrical services from the start to finish of a project. As a result, customers can be assured that each project will be completed to the best of our ability in a quality manner.


We deliver exceptional and professional workmanship, and every project is pursued with passion, excellence, and in a timely fashion. The company’s electrical services include troubleshooting, electrical replacement, electrical repairs, electrical upgrades, commercial electric work, installation, lighting design, safety inspections, and more.

Optimize Electric, LLC